Ukraine small insurance market demand and the development of ideas

In a period of economic transformation of Ukraine Social Security is obviously insufficient to cope with very little risk of the types of mechanisms for the application of micro-insurance and offer the possibility of promotion. Because people do not trust the insurance companies, the purchase of a lack of desire to promote micro-insurance are difficult. To promote the development of micro-insurance, Ukraine insurance companies in addition to product innovation and promotion, but also based on the income of low-income families, purchase intention, the country's small insurance market is divided into three regions, and in accordance with each region The different characteristics of different market development strategy. This line of thought on China's next step the development of rural micro insurance. Has a reference.

Key words: Small insurance market demand; development ideas