Insurance Innovation Research

It is necessary to strengthen to promote insurance innovation and the rapid development of the insurance industry, should increase the insurance theory, the insurance system, insurance management, insurance products, insurance services, insurance regulatory innovation. Should focus on economic and social life, development policies and spending habits of urban and rural residents, increased insurance products and innovations in guiding insurance products from a seller's market to a buyer's market changes, the formation of community-oriented needs of the insurance product innovation system must change service concepts, Innovative means of service, service system reform, through the realization of innovative services to customers to provide satisfactory service and customer loyalty training, the combination of innovative services to customers through the creation of value; insurer's risk management with the focus of the after-cost, The homogeneity of products, services, and other characteristics of the breadth of its decision to the rapid development of insurance companies in the insurance business at the same time to strengthen management, to the ongoing management of innovation, so as to ensure sustainable development of the insurance industry.

Key words: insurance innovative insurance product innovation; innovative insurance services, insurance management innovation