16 Oct 2008

The triple-risk insurance

From the U.S. financial crisis, domestic financial companies feel the cold. Has become known as the umbrella for other people to provide risk insurance to the insurance industry can not be spared, although far from the storm, but still suffered. October 7, China Ping An announcement said the provision of Fortis Investment Group of around 157 billion Fukui. Although long it is better to cut short the suffering, just so Fukui would be too costly.



More insurance companies are facing a fall in the stock market as a result of the pain brought about by profit. 2007 insurance companies in the stock market was big harvest, the use of capital gains more than the sum of 5 years ago to 279,170,000,000 yuan. May be less than a year, the insurance companies to invest in the market has Aihongbianye, insurance companies and even to last year's profits are paid into. The impact of these far more than the central bank to cut interest rates also may affect the deposit insurance funds the agreement, such as the stability of the proceeds to buy government bonds. I believe the end of the year, insurance companies, the report card will be exposed to more problems.



Facts show that the financial turmoil caused by the insurance company profits drop, has pushed the risk of a domino.



Operational risks



Last year, huge profits have full confidence in insurance companies so that at one time, Zhihen can use the funds in the hands of too few. As a result, at the beginning of this year, on sales of spare no effort to quickly bring premium income of the Bank of security products, including the risk even vote, universal insurance and risk sharing. Many insurance companies also paid a special dividend to its customers and enhance the public's confidence in the insurance. This directly stimulate the growth of large-scale premiums in the first half of the country's life insurance premiums increase by 64%, Xinhua, companies such as Taikang has been completed in the first half of the year business.



However, these insurance companies at a cost of business, banks need to pay a 3% service charge, if the personal marketing, higher fees. These dividends and universal risk insurance should pay for security at the end of the interest rate and possible additional income. In the sharp decline in cases, the additional cost of such insurance has become a burden. Therefore, the central fiscal large Professor Hao Yansu think this is insurance companies in the "high-interest financing." Fortunately, the regulatory authorities in time to stop this kind of rapid expansion of wind in the second half of the brake Security Bank, the development-security insurance. The more sales uneasy feeling, I am afraid only of the insurance industry alone in this strange phenomenon.



Investment-insurance premiums brought about by the growth, but if investors find that the proceeds can not be achieved, it will choose to surrender. The use of insurance funds are configured, the surrender of the disorder is caused by insurance companies could pressure cash, in-depth impact on operating. In the first half of this year, only to surrender the life insurance market in Shanghai expenditure that is more than 4,000,000,000 yuan, with the universal insurance, investment and risk even lower income, continuing the wave of surrender.

The risk of misleading



The insurance industry is misleading the big old problem. In order to be able to sell insurance products, often exaggerated income, insurance and so on. If the insurance company has realized a higher income, such as in 2007 the big bull market run, just to extend the insurance liability, such as sickness insurance unified re-implementation of the new standards, to expand the types of diseases, then we would not have even misled the big problem. Unfortunately, this "just" very low probability. In most cases, all in order to mislead the "tragedy" ending: or damage to the interests of consumers, such as the surrender and continue to pay; insurance companies, or hit, such as Ping An Insurance was a "vote even dangerous storm."



Since last year, the insurance companies on a large scale expansion, bringing high-speed growth in premiums, but also planted a misleading, "the source of trouble." Insurance earnings have fallen sharply, and will reveal the true face of misleading. Universal insurance, risk sharing and risk even for a "selling point" is the proceeds, in order to promote sales, insurance companies no less effort is needed: to demonstrate the actual dividends as dividends, the chance of a state of high-yield as a stable income, to cover up as much as possible universal insurance , Even for high-risk or cost of the initial fees ... ... when the insurance case of investment down, turn around and look at the consumer's own insurance, will find that insurance is not as sales, said it's "better." I said, with no sales personnel Huyou of high-yield, low risk and can not fall on the contract.



And so consumers have been misled, the complaint will go, of course, unless there is sufficient evidence, it would be very difficult to be satisfied with the results of the final surrender can only get away. It should be noted that in order to yield points for the demands of the individual is not misleading, and a large number of complaints about the risks posed surrender can be imagined.



Brand Risk



Operational risks and the cumulative risk of misleading, as well as on insurance companies in the insurance industry as a whole image of the damage, the effects of long-term development. Insurance is invisible products, relies on trust. People choose a final insurance products, is actually the insurance brand recognition. When people no longer trust the insurance companies, who would risk security, pension entrusted to it? AIG after the crisis, its subsidiary friends immediately suffered a surrender, and this is the best description. As a result, not the development of the insurance trust is the biggest "killer."



The risk of large-screen just started, in fact misleading, and so on before any professional, honest advocacy is weak, many insurance companies have worked hard to build up the brand may face a crisis of confidence, the industry as a whole will be affected .