On the Chanxiangongsi dispersion of business marketing model of innovation

Although China since reform and opening up to home-based dispersion of Property Insurance Property & Casualty business has achieved a good development performance, but to enter the mid-1990s, the dispersion of business gradually into a state of the remains in the doldrums. In China, there is still great dispersion of the space business has not been developed and utilized. Together, their impact on the development of the system are the major constraints and the policy level, social and consumer level, the reasons for the insurance company level. Because of the decentralized property insurance business involves many areas, therefore, need to promote quality service, take scientific and effective business strategies, establish and improve the marketing network, application of flexible and diverse means of marketing, innovation dispersion of business marketing model, to maximize the excavated Dispersion of the insurance market potential.